Calenda advert 1 376 718
The France of the Thirty Glorious Years underwent profound transformations, embodied in particular in the practice of sport and its media coverage. The public action of Georges Pompidou, Prime Minister under General de Gaulle and then President of the Republic, resonated with social and cultural changes. Media coverage of sports created emblematic figures of champions, both French and foreign, who shaped imaginations, structuring a rapidly expanding mass culture.
In light of this era, dominated by the culture of sport and the "sporitivization" of society, we can legitimately question the place of this Pompidolian moment in the evolution of public policy on sport, and its recognition as a factor and expression of the "greatness" of France as a sporting power.
